WHAT IS IQOS?
IQOS uses revolutionary technology that heats tobacco without burning it, giving you the true taste of tobacco with no smoke, no ash and less smell.
IQOS is the result of over $3bn investment and a decade of research on a range of potentially reduced-risk alternatives to cigarettes conducted by more than 430 scientists and experts in our R&D facilities in Switzerland. Over 2.9 million consumers across the globe have already switched to IQOS.
A specially designed tobacco stick is inserted into the IQOS holder which uses a unique heating blade made of gold and platinum coated in ceramic. Specialist electronics control the temperature to ensure there is no combustion.
NO SMOKE
By heating tobacco rather than burning it, IQOS creates tobacco vapour, not smoke.
IQOS vapour dissipates more quickly than cigarette smoke. It does not negatively impact indoor air quality, as proven by international air quality tests and is not a source of second hand smoke.*
NO ASH
Unlike cigarettes, IQOS does not burn tobacco and therefore produces no ash.
LESS SMELL
After using IQOS, the odour left on hands, hair and clothes is significantly less than that left by cigarettes.
IQOS is not risk free. The best way to reduce tobacco related health risks is to quit tobacco use altogether.
For more information please visit IQOS Science.
* Source:
PMI study conducted under controlled ISO standards simulating 4 real-world scenarios (e.g., “residential”, “office”, “hospitality” etc.) where the levels of 18 indoor air quality markers including all of the ISO (International Organization for Standardization) defined Environmental Tobacco Smoke (ETS) markers were measured. Second Hand Smoke (known as Environmental Tobacco Smoke) refers to the smoke from burning tobacco products to which a person is unintentionally exposed.
